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Balancing Act: Walking the Generational Tightrope

By Lisa Herceg, Director, Marketing Research, NATIONAL ASSOCIATION OF REALTORS®

REALTORS® are significantly different in terms of age and ways of communicating compared to their clients. However, these “generational differences” may not be as disparate as they first seem. The typical REALTOR® is a 54 year-old female. Meanwhile, the median age of the U.S. population currently is 38: squarely on the cusp between Generation X and Millennials.

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