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Brokers Sell the Experience, So Agents Can Sell Real Estate

By Andrew King

Many brokers focus on their company culture in order to foster the perfect blend of synergy that has every team member running on all cylinders. Others focus purely on recruiting to attract the best talent, often by providing hard resources, Some, though, are finding success in agent recruitment, retention and optimization by creating authentic experiences that bond the agents to each other as well as the brokerage brand.

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