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Stemming the Tide of Data Misappropriation

By Reva Nelson

“Giving your data to a third party, who then wants you to pay them for business generated by that listing—either directly or indirectly—is analogous to lending someone your watch and then paying them later to tell you what time it is.”
--Alex Perriello, president and CEO of Realogy Franchise Group

Gone are the days when REALTORS® would do the legwork and provide a stack of listings to buyers. 

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