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Power Broker Strategies: A Brave New Model

By Paige Tepping

If there’s one thing industry veteran Ed Krafchow knows better than most, it’s that you just can’t stay the same. With an always-keen eye on changing consumer behavior, Krafchow has taken a trend-setting approach to the traditional real estate model that better accommodates his agents and their modern-day consumers. And by the way… it’s also yielding significant savings on overhead.

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