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Remaining Relevant in an Online Real Estate Market

By Reva Nelson

For many brokers and agents, worry is mounting that popular real estate listing portals such as Zillow and Trulia will do to the real estate business what Expedia did to travel agents—that is, make their business model and role obsolete. The fear that keeps some brokers up at night is that eventually, these portals will begin selling properties directly to consumers, thereby cutting out the perceived “middle man”: the real estate broker. 

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