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Big Opportunity: The Relocation Renter

By John B. Sculley, SCRP

It’s no secret in the corporate relocation world that homeowner moves have become much scarcer. That’s a troubling reality for businesses that had come to depend on real estate commissions and referral fees generated by these prime customers and their employers. Now’s a good time, though, to stop mourning those days of easy seller/buyer money and take a fresh look at the opportunities in new demographics. Among the most overlooked relocation market segments is the relocation renter, yet it is no small niche!

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