2022 Power Broker Report    RISMedia   

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Defining the "Made-To-Order" Generation

Today’s college students customize their own experiences across most aspects of life, and fully expect to do so moving forward. While past generations focused on "fitting in," today's 16-to-24 year-olds expect "made-to-order" solutions tailored to their personal circumstances and preferences. This has important implications for marketing to this up-and-coming demographic.

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