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Listing Portals: What's the Real End Game?

By Maria Patterson

The ongoing contention regarding the ultimate motives of the major online listing portals recently came to a head during a rousing panel discussion at RISMedia’s Real Estate CEO Exchange last month. During the session - “The Data Debate: Is Disintermediation a Real Risk?” - the true intentions of the online portals were debated with the hopes of revealing whether the current players are in fact, broker and agent friendly.

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