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Like 'Em or Not, Online Agent Ratings Drive Business

By Reva Nelson

Consumers are voraciously hungry for reviews and recommendations for everything under the sun, from hotel rooms, to restaurants, to recipes, to real estate agents. But are consumer reviews in the best interests of agents? Some worry that online ratings further strengthen the power of the already behemoth online listing portals. Others fret about the credibility of reviews and recommendations. The fact is, however, the train has left the station.

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