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As Social Networks Cash in on Real Estate, Agents Look for Profits of their Own

By Andrew King

While many brokers continue to question the ROI of social media along with the amount of time their agents devote to posting, tweeting, pinning and the like, it has proven to be a a very valuable, low-cost marketing resource for real estate professionals. But that may be changing as sites like Facebook and Twitter now look to monetize their platforms.

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