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Technology’s End Game: Redefining Customer Service

By Maria Patterson

While technology developments in the real estate space may dazzle and impress, they don’t truly serve the needs of brokers and agents unless they help fulfill one primary goal: making the real estate process quicker, easier and cheaper for homebuyers and sellers. During a recent gathering of Chief Information Officers (CIO) from some of the nation’s leading brokerage firms, light was shed on the critical connection between technology and customer service.

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