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Independently Healthy: Chicago Broker Bucks Brand Trend

By Maria Patterson

As the real estate market continues down the path to recovery, brokers are looking to bounce back in a big way. For some, this means signing on with a franchise, banking on name recognition to boost marketshare. But others feel that being positioned as an independent real estate firm among a sea of big brands offers an unbeatable advantage. Here, @properties' Thaddeus Wong explains why being independent has given his firm the competitive edge.

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