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Broker Strategies: Bringing a Global Value Prop to North America

By Maria Patterson

While every real estate brand has certain assets that set them apart, Engel & Völkers just might have cornered the market on differentiation. Founded in 1977 in Hamburg, Germany, the premium real estate franchise is now making a successful push into North American markets. The cover story of Real Estate magazine’s October issue takes an in-depth look at the Engel & Völkers value proposition and game plan for North America. Here, a sneak peek of the story, which includes this exclusive one-on-one with Engel & Völkers North America President & CEO Anthony Hitt.

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