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Foot Traffic Points to a Strong Start in 2015

By Ken Fears, Director, Regional Economics and Housing Finance, NATIONAL ASSOCIATION OF REALTORS®

For several years, NAR Research has tracked foot traffic as a means of predicting housing activity in subsequent months. This data points to a robust spring market. After swooning in November, the diffusion index of foot traffic surged 20 points to 62 in December, finishing 2014 at the second highest level of the year. This reading suggests that well north of half of markets experienced stronger foot traffic in December of 2014 than in December of 2013.

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