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Broker Strategies: How to Have the Best Year Ever

By Barbara Pronin

“It’s all about our culture – and our training!” So declared Nelson Zide, the jovial partner and senior executive vice president of ERA Key Realty, the mid-sized but mighty west-of-Boston company that in 2014 racked up the biggest year in the company’s 20-year history – bigger, even, than in 2005, when real estate prices were at their peak. The fact did not surprise Zide, or his partners. “We didn’t do anything drastically different,” says Zide. “We just did more of the same".

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