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Sifting, Seeding and Selling: Finding and Helping the Relocating First-Time Buyer

By John B. Sculley, SCRP, Vice President – Managing Director, RIS Consulting Group

When employers ask their people to move for new jobs, they unpin accustomed lifestyles. Potential transferees have much to consider and decide. High among their concerns are choosing and securing a new residence in the destination area. Anticipating a strong recovery in first-time buyer volume generated by corporate relocations, we offer these suggestions for recognizing these new customers and serving them effectively.

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