2022 Power Broker Report    RISMedia   

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Digital Natives: Courting Millennials on Their Terms

By Michael Antoniak

While they may be slow in arriving, it’s inevitable that those born after 1980 are poised to become tomorrow’s mainstream buyers and sellers. Define them as digital natives, Gen X or Y-ers, or collectively as millennials—no matter how you slice it, they’re bringing new expectations to what constitutes responsive service and insightful advice.

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