Managing Social Media for Maximum ROIBy Michael Antoniak Social media gives real estate professionals great forums for promoting themselves and listings, demonstrating expertise and connecting with prospective clients. For all the benefits, though, there is a downside, too. Effective use of social media adds another layer of responsibility to already busy schedules, claiming time which might be better spent away from the screen, more directly engaged with buyers and sellers. Please login to continue reading, or follow the link in your e-Newsletter. Signup for a free trial! |