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Brokers Face Technology Adoption Challenges Head On

By Deborah Kearns

As real estate technology continues to evolve at lightning speed, brokerage leaders are tasked with showing their agents the value of adopting new tech offerings to stay ahead of the competition.Brokers must provide training, support, follow-up and constant monitoring to take the pulse of how new programs and products are being received – or panned – in the field.

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