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Broker Strategies: Building Business, Making a Difference

By Keith Loria

When Michael Saunders founded the Sarasota, Fla.-based Michael Saunders & Company in 1976, she wanted the firm to be something special: “My goal has always been to make a difference: in an agent’s life by making them better; a consumer’s life by truly caring and listening to them and being the right solution for them; and in the community by focusing on areas of need.”

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