High-Performance Home Marketing Services: More Important Than Ever

By Peg Guinta, CRP, GMS

Corporate transfer reluctance has declined consistently from its 78 percent high (2012) to 35 percent (2015) according to Worldwide ERC’s annual U.S. Transfer Volume & Cost Survey. Transferee homeowners are less likely to decline job transfers because of departure housing-related reasons, such as “home in a negative equity situation” and “slowed real estate appreciation/depressed housing markets.”

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