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Texting: No. 1 for Business-to-Millennial Communication

According to a recent survey of U.S. millennials, SMS, or text messaging, is the obvious choice for customer engagement, with texting cited as the most preferred communication channel for receiving notifications from businesses. While 72 percent of millennials note they text 10 or more times a day and 31 percent cite they text more than 50 times a day, the leading factor in millennials' preferences for texting is its ability for two-way communication with businesses, an aspect which provides convenience, speed and ease of use.

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