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Cultivating Affinities as Customer Sources

By John Sculley, SCRP, Vice President - Managing Director, RIS Consulting Group

We all have our personal affinities. Mine, for example, include Key Lime pies, maduro cigars and old airplanes. While we all value our workplace connections, we also round out our lives with other chosen associations that collectively define and cluster us with kindred spirits. Tapping these affiliations for our businesses is a way to bring economic values to people and organizations through shared interests. Here’s how…

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