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Serving a New Breed: Power Brokers Address Shifting Role

By Suzanne De Vita

Service first. It’s a business philosophy that’s stood the test of time for real estate brokers—serve your agents, serve your clients. Your agents now, however, have more brokerage models to choose from than ever—and your clients, as well, are more knowledgeable than the most seasoned on your team. How can you put service first for both when it seems they don’t even really need it at all?

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