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Most Real Estate Pros Struggle to Clock In on Social Media

By Suzanne De Vita

Social media is no longer an offshoot of a real estate marketing strategy. It's a full-fledged, proven business-builder, carving paths to fresh crops of leads online with every share. Finding time to make the effort? That's a whole 'nother story. According to a new survey by RISMedia, the majority of real estate professionals (57 percent) say social media is a "time suck," compared to 43 percent who say it is "time well spent." 

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