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Marketing and the Myth of 'We Need A New Idea'

By Andy Slipher

One of the biggest challenges in marketing is the constant search for their next idea—the one that’s going to hook and reel in new customers and clientele. It’s the idea that constantly eludes them yet, if they find it, will lead to more revenues, long-term relationships and evergreen sales. Unfortunately, this way of thinking is largely mythology.

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