POWER BROKER Report Archives

Title	Date
Top 5 Mistakes to Avoid in Internet Marketing (eM+C)—According to a report published by Bing, the total amount of content available online totals nearly 1 trillion pages. That averages out to about 150 pages for every person alive today. With nearly 97 percent of consumers using the Internet to search for local products and...	2013-02-25
Real Estate Transactions & Money Laundering: Get Informed The crime of money laundering continues to be a growing area of concern in the United States. Therefore, law enforcement agencies and the financial sector devote considerable time and resources to combating these illegal financial activities. While money laundering is most often...	2013-02-25
Rising Home Prices: Coming Soon to Your Town? The housing market is on the road to recovery and you know what that means: There is more good news to be shared and celebrated in the industry. According to reports from Kiplinger, 12 metropolitan areas fared the best in 2012, thanks to below-average unemployment rates, an improving...	2013-02-25
Beyond the Fiscal Cliff: Ramifications Still Loom for Real Estate While the year began with a temporary reprieve due to the fiscal cliff resolution in Washington, real estate brokers continue to sort out the new playing field for the industry as the executive and legislative branches of government wrangle over the federal deficit and broad-based cuts...	2013-02-25
Power Broker Strategies: Becoming the 'Apple Store' of Real Estate As the real estate consumer’s mindset continues to morph, Mark Woodroof, partner at Better Homes and Gardens Real Estate Gary Greene, says it’s all about being relevant in every aspect of your business. “The world is ever changing and you have to be fresh. You...	2013-02-25
Power Broker Strategies: Guidance becomes the Game-Changer Low inventory and price increases are moving sellers off the bench in the Phoenix market, says Realty Executives President & CEO Rich Rector. And agents had better be ready. “Our ability to provide the proper clarity and guidance this emerging market requires will be our main...	2013-02-25
Stemming the Tide of Data Misappropriation How to protect your listing data…and your business Gone are the days when REALTORS® would do the legwork and provide a stack of listings to buyers. Would-be buyers can view listing data any number of places online, though they tend to go in droves to the big online real...	2013-02-25
Sizing up Corporate Mobility While the residential marketplace is finally showing real traction in its recovery, the relocation segment of the market has been the focus of much debate. The volume of employer-sponsored moves dropped precipitously during the housing collapse and recessionary years. Will we see a...	2013-02-27
What Should You Spend for Online Branding? Ask Yourself These Questions First Planning and implementing online branding for your real estate company is complicated. You need to do it right and within budget, but do you know how to determine your Internet marketing ROI? If you’re struggling to determine the baseline from which to measure your Internet...	2013-04-01
Construction Execs See Market Shifting into Recovery Mode According to a survey of construction executives in a recent issue of Engineering News-Record (ENR) magazine and on ENR.com, the construction industry has indeed begun its recovery and 2013 is expected to show meaningful gains in what has been a sluggish industry. The ENR Construction...	2013-04-01
Why Single Family Rentals are Here to Stay There’s only one reason why the housing crash wasn’t any worse than it was on the nation’s homeowners, mortgage lenders and local communities—and it wasn’t the federal government. Private investors have accounted for 15 to 25 percent of home sales since...	2013-04-01
Beyond Referrals Last month, our column discussed how changes in the corporate mobility industry may herald new business opportunities for brokerage-based relocation departments. Traditionally, relocation directors focused on buyer and seller referral revenue, but with fewer corporate transfers and...	2013-04-01
Power Broker Strategies: What to Consider before Expanding When it comes to growing your company, it’s all about keeping your eye on the end goal, says Helen Hanna Casey, president of Howard Hanna Real Estate Services. For Casey, that end goal has always been to become a large, regional player. And that’s exactly what the firm...	2013-04-01
Power Broker Strategies: Low Inventory? Get Sellers to Sell After talking about getting buyers off the fence for several years now, it’s hard to believe today’s problem is actually getting sellers off the fence. From tight inventory to financing obstacles, Real Estate One’s Dan Elsea implements a slew of traditional and...	2013-04-01
Washington's Budget Band-Aids and Their Effect on Recovery While the national housing market continues to rebound, real estate agents and mortgage brokers are bracing for another round of scary headlines out of Washington that once again have the potential to thwart the recovery. The problem is as simple as it is severe: our government...	2013-04-01
Winning in the Luxury Market: Do You Have What It Takes? The highest end of the luxury real estate market has long been the domain of a very few, well-connected brokers. However, now that the wealthiest buyers are out and looking again, some mainstream real estate firms hope to make $3 million-plus transactions a bigger part of their...	2013-04-01
The Good, Bad and Ugly: Social Media's Impact on Your Brand (eM+C)—There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It’s at the foundation of what I call...	2013-05-05
Student Loans Standing in the Way of Home Buying for College Grads? Here, Some Solutions It’s no surprise that young homebuyers have often struggled to come up with the funds to buy their dream home. Many start with a smaller home, townhome, or condo in order to take out a mortgage on their own. Today, however, even those making salaries that may allow them...	2013-05-05
Housing-Cost Burdens Rise for Renters The newest edition of the Center for Housing Policy (CHP)’s annual Housing Landscape report finds that severe housing-cost burdens among working renter households have risen for the third consecutive year. Housing Landscape 2013 explores the latest American Community Survey data...	2013-05-05
Bridging Cultures to Gain Clients Corporate employers are bringing many more foreign nationals into the U.S. each year. This influx of new relocation customers is a welcome opportunity but also brings new service complexities. Here is a glimpse of cutting-edge practices to serve and grow the US-inbound relocation...	2013-05-05

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