POWER BROKER Report Archives

Title	Date
2014: The Year of the Vacation Buyer Last year was the year of the vacation buyer. Based on the recently released 2015 NAR Investment and Vacation Home Buyers Survey, the share of vacation buyers in the overall market increased 57.4 percent. While there was a growth in vacation buyers, there was a continued drop in...	2015-04-23
Managing Social Media for Maximum ROI Social media gives real estate professionals great forums for promoting themselves and listings, demonstrating expertise and connecting with prospective clients. For all the benefits, though, there is a downside, too. Effective use of social media adds another layer of...	2015-04-23
Census Bureau: U.S. Mover Rate Remains Stable For the past several years, the mover rate has remained between 11.5 and 12.5 percent, according to recently released 2014 statistics from the U.S. Census Bureau. The mover rate between 2013 and 2014 was 11.5 percent or 35.7 million people age 1 year and over. "When the...	2015-03-27
Study Finds Hispanics Optimistic About Financial Future, Despite Challenges Hispanics are feeling positive about their financial situation, according to new research commissioned by Massachusetts Mutual Life Insurance Company (MassMutual), despite the slow growth in wages and still rebounding economy. The study examined the perceptions Hispanics have of their...	2015-03-27
5 Signs You’re Letting Fear Run Your Company Here's the harsh truth: No matter how much you plan, no matter how many rules you put in place, no matter how much risk you avoid, you'll never control all the circumstances that influence your business. Never. And if you can't learn to coexist peacefully with that truth,...	2015-03-27
Millennials Emerge after Getting Priced Out of Rentals Opinions on where real estate prices are heading from here might be mixed, but one thing is becoming increasingly clear: Millennials will be a big part of it. According to a new survey from the National Association of REALTORS® (NAR), the so-called millennial generation –...	2015-03-27
Sizing up Opportunity: Pat Riley, Allen Tate Company With a new gig as Chairman of the Board of Leading Real Estate Companies of the World®, Allen Tate Company President & CEO Pat Riley has a busy year ahead. In addition to heading LeadingRE’s global network of 500-plus top real estate firms for a two-year term, Riley is...	2015-03-27
Clash of the Titans? Looming Mobility Industry Consolidation Just in time to catch the usual seasonal wave of relocation volume, the courtships among buyers and sellers of mobility companies is heating up. Some owners are primping up their dowdy offspring to attract the best of suitors and dowries. Others are banking on unsolicited outside...	2015-03-26
Fourth Quarter Highlights from the Lenders' Landscape Every quarter, NAR Research surveys a panel of mortgage originators about their recent lending activity as well as plans for the current period and beyond. In the 4th quarter of 2014, lenders’ confidence in non-Prime and non-ATR (ability-to-repay)/QM (qualified mortgage) products...	2015-03-26
Broker Strategies: Innovation Done Right Kentwood Real Estate is making big waves locally and beyond with its impressive array of technology offerings and forward-thinking leadership in the competitive Denver market “Innovation” is one of those buzzwords real estate brokerages use to describe the value they...	2015-03-26
Digital Natives: Courting Millennials on Their Terms While they may be slow in arriving, it’s inevitable that those born after 1980 are poised to become tomorrow’s mainstream buyers and sellers. Define them as digital natives, Gen X or Y-ers, or collectively as millennials—no matter how you slice it, they’re...	2015-02-25
Commercial Real Estate Conditions Remain Strong, yet Outlook Softens amid Risks Amid continued strengthening in commercial real estate markets — attributable to broader economic improvement and strong capital availability — The Real Estate Roundtable's latest quarterly "Sentiment Index" dipped slightly in the first quarter as survey...	2015-02-25
How to Train Cats and Salespeople While it's true that cats have a well-deserved reputation for being independent, demanding and virtually impossible to train, the same can be said for many salespeople. Surprisingly, the same training and reward techniques required to get Fluffy to jump through a hoop can also be...	2015-02-25
SEO Basics Can Increase Relocation Department Online Visibility Your direct relationships with corporate clients and RMCs are valuable business sources - but it’s no secret that prospects often initiate searches for new products and services online. Without a good SEO strategy in your marketing plan, you could lose potential B2B and B2C...	2015-02-25
How You Can Increase Your Press Coverage They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no doubt some good publicity can go a long way. The more visible you are in your community, the more potential clients will reach out for your services....	2015-02-25
Recruiting and the Changing Demographics of REALTOR Members Looking at data from NAR’s 2014 Member Profile and 2014 Profile of Real Estate Firms, we can examine the demographics of current REALTORS®, such as gender, age, racial and ethnic distribution, and tenure in real estate. These numbers tell us about the diversity of our members...	2015-02-25
Team Accountability: Harsh or Helpful? Every turn of the calendar, people make New Year’s resolutions. Every election, politicians say that government leaders need to be held accountable. And every year organizations tell their leaders, “We need to hold our people to their words and actions.”...	2015-02-25
With Quick-Drying REO Market, Time Is of the Essence Brokers around the nation are seeing different trends in the real estate owned market, but whether there is a full pipeline of properties being unloaded in your territory or the supply has just about fried, one thing is consistent—there isn’t a lot of time to get these...	2015-02-25
Sifting, Seeding and Selling: Finding and Helping the Relocating First-Time Buyer Anticipating a strong recovery in first-time buyer volume generated by corporate relocations, we offer these suggestions for recognizing these new customers and serving them effectively. When employers ask their people to move for new jobs, they unpin accustomed...	2015-01-27
Grooming Agents for Success in a Fast-Changing Real Estate Market If agents are going to be successful in today’s rapidly changing market, the more training and tools they have at their fingertips, the better. Those that can hit the ground running with the skills they need are more likely to be able to build business. Real estate firms are...	2015-01-27

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